The Europe hair care products & styling tools industry size amounted to USD 2.24 billion in 2020. The market value is set to grow from USD 2.34 billion in 2021 to USD 3.28 billion in 2028 at a CAGR of 4.94% during the forecast duration period. Haircare and hair styling are gaining increased importance among individuals of all age groups. Demand for advanced hair products across Europe will propel the market forward, states in its report titled “Europe Hair Care Products & Styling Tools Market, 2021-2028”.
The majority of hair care products & styling tools in Europe are sold through hair salons and hairdressers. The distribution channel helps brands stay updated about the latest consumer behavior trends as well as other factors influencing their buying decisions. Hairdressers and hair salons employ experts to help users and clients select the right product based on their hair type, hair issues, and personal preference. Recent trends show that the average European consumer is willing to pay extra for premium-range products. Brands are expected to partner with reputed salons and hairdressers to stay competitive in the forthcoming years.
Based on product, the market is classified into hair care products and hair styling tools. The hair care products segment includes shampoos, hair growth products, hair treatment products, colorants, and others. On the other hand, the hair styling tools segment is divided into hair dryers, hair clippers/trimmers, hair irons/hair stylers, hair shavers, and others.
On the basis of end-user, the market is bifurcated into men and women.
By country, the market is segmented into the U.K., France, Germany, Italy, and the Rest of Europe.
Rising Number of Hair Salons and Hairdressers to Promote Market Growth
The Europe market is primarily driven by the rising number of hairdressers and beauty salons across Europe. The U.K. National Hair & Beauty Federation (NHBF) reports that more than 1,000 new hair and beauty salons were established in the country in 2020. While the number of hairdressers continues to grow, the continuous shift toward hair products with food-based ingredients is also emerging as a notable trend. More and more people are seeking haircare products that are free from harmful ingredients and are environment-friendly. These factors will drive the regional demand significantly.
However, growth could be hampered by the growing penetration of online retailers, which is affecting product distribution via hair salons and hairdressers
Germany to Witness Strong Demand for Premium-Quality Products
Germany is slated to dominate the Europe hair care products & styling tools market share over 2021-2028. In 2020, the regional market value stood at USD 364.46 million. The country is one of the leading importers of raw materials for haircare and cosmetics products. Growing demand for luxury products with natural ingredients is a key trend across Germany.
The U.K. will experience rapid growth in the forthcoming years led by rising consumer attraction toward organic beauty products. Meanwhile, the market in France is driven by increased consumer spending on premium-quality products.
Industry Development
October 2021 – – Parlux, an Italian manufacturer of hair dryers and other related hair care electrical appliances launched its new Parlux ALYON red edition. The company used the new K-Advance Plus professional motor for effective performances. The Parlux ALYON red edition is available in two versions, Standard (with two nozzles) and Pack Parlux ALYON + MagicSense.
List of Key Players Present in the Market
- Procter & Gamble (Ohio, U.S.)
- L’Oréal S.A (Clichy, France)
- Wahl Clipper Corporation (Illinois, U.S.)
- Jemella Ltd (Leeds, U.K.)
- Henkel AG & Co. KGaA (Dusseldrof, Germany)
- Codibel n.v/s.a (Seneffe, Belgium)
- Davines S.p.A. (Parma, Italy)
- Revlon Inc. (New York, U.S.)
- KIEPE s.r.l (Premana, Italy)