Every professionally written press release consists of many essential components. Two top priority components are the headline and quotes. They are responsible for engaging the maximum attention of people. The release quotes focus on humanizing the media news, as well as providing an eye-catching story for all potential readers.
You might have seen many press releases and you know that some of them look too formal and lack emotional effect on the reader. You should avoid making the same mistake. Using formal cliches will not help you get published and boost your social media recognition releases can do is to help fall deeply asleep. When you choose a quote, you have to pick up those, which provide maximum value and meaning to the reader,otherwise your press release will be a total failure with no positive outcome. By reading the following recommendations, you will learn how to choose great quotes to fit your news releases and achieve the goal of your PR campaign.
What To Avoid While Choosing Your Quote?
Before we start speaking what the best strategies are for your press release, you should know what to avoid talking about while choosing the right quotes:
How excited you are about the news you want to release to the public.
Never retell the things which are already obvious for your potential reader. By repeating the same things you just bring confusion and disappointment.
Do your best not to sound like a machine or a robot.
The Art of Creating Perfect Worthy Quotes
The main focus when you compose a quote should enhance your press release. Make sure you do not simply repeat the same information using different words. Ask yourself a simple question: what kind of quote you would appreciate to read. There are a few other recommendations to help you accomplish the task easier:
Keep your quote short and easy to comprehend. A single or a couple of short sentences is more than enough to spread the message.
Always use a language your readers use in conversations.
Stay far away from including jargon if you want to sound professional and gain respect of your reader.
In case you lack inspiration or experience, the only way is to read a good collection of press releases written by professionals to have a clear idea of the right quote to satisfy your future reader.
Address Your Reader When You Write Quotes
Choose quotes, which describe your campaign and the way you think about it and your product/service. Your quote has an enormous potential and can guide your audience to the preferred outcome.
A unique and deep quote can make your release stand out. It is a nice idea to speak, for example, about the impact of charity on your local community, or what advantages people get after testing your products/services for the first time.
You can use your own thoughts in quotes or find suitable quotes written by other influencers. Some people prefer to review already written quotes and apply certain modifications without losing the point. It is a brainstorming process which involves creativity and writing talent. Keep in mind that bright and suitable quotes can increase your chances while doing PR campaigns and promoting worthy goods/services.