People often think that in todays digital world, the only way to market your business is through your website and social media accounts. No one can argue that a companys online presence isnt important, but the big names can show the smaller ones that offline advertising can still bring in customers and prospects.
1. Have a great business card
Any smart businessperson knows how important it is to carry business cards, but thats not all you should do. Dont forget to leave your business cards behind if you want to get the most out of them as a marketing tool. If a restaurant or coffee shop lets you leave a business card with your tip or in a fishbowl, do so. Dont forget to put your business card on public bulletin boards when you see them. While at it, visit online casino real money to see the best odds.
2. Invest in print collateral
Business stationery that is made by professionals helps a company gain the trust of its clients. Brochures and flyers are a great way for businesses to reach people in their area. Branded postcards can also help direct mail campaigns succeed if they have a simple message and a clear call to action and are sent to a specific mailing list. Use the same words in all of your companys marketing to keep things consistent.
3. Posters, banners and stickers
Posters and banners are great offline marketing tools because they go straight to the people you want to reach. Print a QR code and put it in a good spot on a billboard or banner to make it even easier for people to find your companys website. Stickers with your companys logo are a creative and inexpensive way to spread your brand, whether you give them as gifts, use them to draw attention to a campaign, or use them to personalize things. Putting a big logo sticker on the side of your car or bike is a simple way to advertise your business while youre on the move.
4. Branded merchandise
Putting your companys logo and website address on branded items is a great way to market your business offline. Choose gifts that you know you will enjoy getting and that you think others will enjoy using or looking at.
Hats, USB drives, pens, coffee mugs, water bottles, magnets, key chains, stickers, and candy are all popular promotional items. And if you are around the United Kingdom, check out online uk casinos.
Because real life and online life are getting more and more connected, make sure to put your URLs on everything. If you keep your brands look the same across all of your marketing channels, both online and off, people will be able to recognize it and associate it with high-quality products or services.